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11th August 2026
To our valued customers,
For close to twenty years in Australia, and twelve years in New Zealand, you've reached for one range of equine products for the simplest reason there is — it works for your horse. That has not changed, and it is not going to. The range you've known on shelf as Dynavyte is now brought to you directly by Agricure, under our own brand: Vytamyx.
The range you’ve trusted for your horse - now direct from the people who make it
Same formulations. Same laboratories. Same scientists. Same range.
The only thing that has changed is the name on the front label — because it is now sold directly by the company that has always made it. We wanted to write to you directly, because you are entitled to hear this from the people who actually formulate and manufacture the range — not second-hand, and not from anyone with a commercial reason to reshape the story.
The one fact everything else rests on
Agricure is the original formulator, IP owner, and APVMA-accredited manufacturer of this range — and always has been. In 2007, our founders Hubert Regtop and Ray Biffin developed the formulations behind the products you and your horse have grown to trust — MBS, Good Manners, Tenderfoot, Joint Lube, Prime, Stop Greasy, Recovery Boost and the rest of the range. Every single batch, for nearly twenty years, has been made in our own laboratories, by our own scientists, under GMP quality systems, to the standard the APVMA (Australian Pesticides and Veterinary Medicines Authority) requires.
Distributors come and go. The people behind the science don't.
Over the years, Agricure has appointed different distributors to take this range to market. Excel Performance Products (Australia) carried it until 2015. Vyta Buzz Pty Ltd and Excel Performance Products New Zealand Limited carried it from 2015 until April 2026. Neither company formulated the range. Neither company manufactured a single batch. Neither company owned the IP. Their role was distribution — ours has always been the science, the formulation, and the care. In April 2026 we made a considered decision to bring the range direct to you through our own company, Vytamyx Pty Ltd. It wasn't a decision taken lightly, and we took it for the right reasons — accountability, quality control, and the long-term care of the range and the horses who rely on it.
Setting the record straight
We know some of you will have seen or heard things about the Vytamyx range over recent months — about where it comes from, how it's made, and whether it's the "real" product. Those claims are not true, and we understand how unsettling that noise can be when it's your horse's wellbeing on the line. Rather than trade words online, we took the matter through the proper channels. On the strength of the evidence, the Federal Court of Australia has now issued orders restraining those false representations, and restraining any interference with batch numbers or regulatory labelling on product manufactured by Agricure. A parallel process is underway in New Zealand. We take no satisfaction in having had to go down that path. Our strong preference would have been to continue to bring you and your horse the range without issues. But when the integrity of the range and the safety of your animals are being put at risk, the responsible course is to deal with it properly — even when that takes time.
Certainty you can rely on
Here's the promise, in plain terms:
• Same formulations — the IP Agricure has owned since day one.
• Same manufacturer — Agricure, APVMA-accredited, GMP-compliant, unchanged.
• Same scientists — led by Hubert Regtop, still in our laboratories.
• Same range — the products you have chosen for twelve years in New Zealand and nearly twenty in Australia.
• Now direct from us — under our own brand, Vytamyx.
Nothing about the product inside the bottle, tub or tube has changed.
A note on authenticity
Any product now presented to the market under the "Dynavyte" name is not Agricure'soriginal product, and is not the same as the product previously formulated, manufactured and sold under that name through our former distributor. Products branded "Dynavyte" with an expiry past January 2028 have not been made by Agricure and are not the original formulation you've previously purchased. If you're ever unsure about what's in front of you on shelf, a quick call to us will sort it out — that's what we're here for.
What this change means for you
Bringing the range direct has given us the chance to rebuild the commercial model from the ground up — with you and your horse in mind. We've reviewed pricing and supply so that the range stays accessible and affordable for every rider who wants it, and worthwhile for retailers to stock and support. Fewer layers between the laboratory and your feed room means faster answers, better value, and a direct line to the people accountable for every batch. If there is anything at all you would like to ask us about — the range, the transition, supply, or anything you may have heard over recent months — please pick up the phone. You'll get a person, and you'll get a straight answer.
Every horse matters. Every rider matters.
That's the commitment behind everything Agricure and Vytamyx do. Thank you for the trust you have placed in this range over the years — we don't take it lightly, and we intend to earn it for the next twenty.
Warm regards,
Maryann Thexton
